Fwd: AEW: No New Fans, No

By Scott Keith on October 4, 2019

Scott,

I read the AEW recap on the blog. Correct me if I'm wrong here, but it sounds like they basically jumped right into Episode 5 or 6 of the series without doing any of the groundwork to establish these characters for a new audience. In a two hour show, it doesn't read as if one single performer picked up a microphone and said "this is who I am and this is what I want." They ran a bunch of random matches with no context (unless you already follow BTE). How is this supposed to appeal to a new viewer watching their show for the first time?

I'm getting the sense that these guys are way too deep into the wrestling bubble and don't really know how to draw in people from outside of it. Wrestling fans like good matches for the sake of good matches. Casual viewers want characters and stories. And if their whole business strategy is only catering to their existing hardcore smark audience who watches BTE, why are they bothering with TV at all? I guess I just don't understand the idea of not even trying to be inclusive for a mainstream, non-fan audience, who primarily just want to know who these people are and why they should care, especially for a debut episode. A big missed opportunity, in my estimation. I don't see the growth in this strategy.

I dunno, I don't follow BTE and I was able to sit and watch the entire two hour show and be entertained by it. And I don't usually do that unless I'm recapping it.

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