PPV times?

Because they don’t have PPV buys to track engagement any longer and wow investors, so instead they use their made up stat where more watching time somehow equals more customers. Basically they can say “Look, average Network viewership is 7 hours a day!” because their shows are so ungodly long and people don’t switch in and out like they do TV shows. Doesn’t matter if people are sleeping in front of the screen, as long as the screen is on.