Roman Reigns – What’s the Goal?
By Scott Keith on May 3, 2018
The Roman Reigns experiment, as over-analyzed and discussed as it is, really is one of the most fascinating studies in modern pro wrestling.
The question becomes, after almost 4 years, what is WWE’s goal at this point? Is it to be a merchandise gold mine for kids, women and more casual fans that aren’t as smart as the true die-hards? If so, then he really isn’t that different from 2007 or 2008 John Cena at this point, relatively speaking. Cena has been getting booed for 12 years at this point and it hasn’t effected his star power at all. I guess my point is that if “booking” from a wrestling perspective is secondary to marketability, then I guess it doesn’t matter how Luger-esque he becomes.
I honestly don’t understand the point now, either. You’d think that they would understand that star power means more merch, so turn him heel and let him be a bigger star because the brand is bigger than everyone anyway. But no, apparently the Reigns push must be done in a specific way that bears no relation to reality or crowd reactions to him. I don’t get the endgame, and I don’t get why Brock needs to be champion for a year and a half, either.
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