Coliseum Video

Coliseum was indeed a separate company, although the tapes they released outside of the WWF were very limited. Really though, there was no point in Vince taking the business in-house at that point. The market was 100% rental based and costs were high to the distributors, so why not let someone else take the risks and absorb the losses? By 97 it was dirt cheap to make tapes and the market was getting ready to shift to DVD anyway, so that would have reduced costs even more and actually made it feasible for them to run their own home video division.