The WWE and USA Network

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>When I hear of The WWE making lame excuses for their piss poor ratings the last few years, the most popular being "there are more ways to watch a program now than ever before,(Which, don’t tell "The Walking Dead" that), and "new media", etc, do you think that is a reason why they brought out the brand split again, as well as started airing Smackdown live on Tuesdays? What I’m saying is that if I was an Executive at USA Network or an Advertiser, I would’ve flipped my lid at them more or less saying that watching Raw or Smackdown as it airs wasn’t important. I think the aforementioned 2 only happened because The WWE was getting heat for delivering shit ratings for Raw and Smackdown, as I can’t imagine Vince doing all this if he wasn’t. Your thoughts? Thanks.

Well of course. USA is paying hundreds of millions to WWE for the TV rights and Bonnie Hammer isn’t gonna put up with 3 million viewers on non football nights for long. Wrestling promoters have been coming up with excuses for weak ratings since TV began, and taking credit for success for just as long.