Cena Heel Turn=Ratings?

Hey, Scott, I know you’re tired of fielding questions about Cena turning heel, so sorry in advance, but with ratings at near historic lows, is a Cena heel turn the one thing that could turn them around? Obviously, a new character that sets the business on fire, ala Stonecold, would be the optimum choice for a long term ratings turnaround, but would a Cena heel turn, ala Hollywood Hogan, be the best short turn attempt to turn ratings around? Thanks.

​Not when they’re getting crushed by football for the next four months. And I think a Cena turn would freshen up the character, but not necessarily set the promotion on fire or anything right away. It’d be more like a Hogan turn, where it’s the topper for ​a really big angle that’s already building steam. Like a Shield reunion or the Nexus invasion or something like that.