Buzz Words and Nicknames

By Scott Keith on December 16, 2014

Hey Scott,

We all know that Vince loves to hammer home buzz words, phrases, and nicknames but two things recently have really infuriated me. First was at TLC where every commentator whether it was on the actual show or on the pre/post game show had to refer to the event over and over again as "WWE's version of a demolition derby". Now a story comes out that every time Sting is mentioned they absolutely have to refer to him as "The Vigilante".

Tagline's and nicknames are fine but why does Vince feel the need that the commentators need to say these things over and over again? At TLC it made no sense because what are they trying to do, sell a show that i'm already watching? And what's wrong with Sting being just Sting, why would a famous wrestler who's been around for almost 30 years need to have a new name attached to him.

Does Vince truly believe these unnecessary lines and names help the product or is it just another one of his weird obsessions?

Thanks,

Tom

That's more likely to be Stephanie's influence, as she's all about the "branding" and preaches it when she does her inane interviews and business school talks. Vince has always been pretty bad for it, but it's never been this ridiculous (The Architect! The Lunatic Fringe! Big Red!) until Steph suddenly became "Chief Brand Officer."

Also, why is there both "Big Red" and "Big Red Machine" in the same company? Shouldn't one of them have to change their name to Garrison or Gregory?

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