Hogan Post-nWo Question…
By Scott Keith on October 5, 2013
Long time reader, first time emailer. I never kept up with the week-to-week happenings with WCW, and was curious when and how Hulk Hogan turned face and went back to the red-and-yellow during the Spring/Summer of '99. Was there some long-rumored news about it, or was it typical WCW just doing something at the last minute to get a rating win? Since we're on the subject of WCW from that time period, who's bright idea was it to turn Sting heel?
That's quite the large font you've got going there. Kudos.
It was definitely long-rumored, in the sense of "Rumors are WCW is so desperate that they're going to put Hogan back in the red and yellow and expect it to pop a rating". Which it did not. But yes, the actual timing was basically WCW in ratings freefall and flailing for something.
The Sting heel turn was the decision of the booking committee that ran the company between Nash getting fired and Russo getting hired. That particular show (Fall Brawl 99) didn't even have a main event until the Nitro before the show, and previously they had been building it up as "Top Secret" in advertisements. Understandably, the whole period of time was a disaster on all fronts. I guess ultimately you'd blame Bill Behrens, but I don't know if the heel turn was his actual idea or if he just approved whatever stupid nonsense that guys like Terry Taylor pitched him.
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