… and this feud MUST CONTINUE
By Scott Keith on December 15, 2012
Like a lot of your readers, I have noticed an annoying trend in wrestling and that is the lack of blowoff/payoffs to feuds. It seems like feuds just keep going with no end in site. You of course always point it out with your 'so this feud MUST CONTINUE' For example, Cody Rhodes made fun of the Big Show for always losing at Mania. Then Show beats him at Mania to win the IC title to finally have his moment in what should have been the perfect blowoff. But then the feud continued for like another month.
Right now Randy Orton has beaten Del Rio so many times, they had a great falls count anywhere match on Smackdown that seemed perfect to end the feud(3 weeks ago!) and yet, it's still going.
One of the main reasons to buy the PPVs is to see the blowoff of a feud. Well, why should I pay money when I know that is NOT happening? It never happens anymore. It happens when creative gets bored and just ends it with no explanation and moves the guys onto something else. Plus with the WWE's obsession with 50/50 booking, even if they do a great finish on a PPV, I'll just assume the guy who lost will just get his win back the next night on RAW. It makes it really hard to get invested in the angle or storyline.
I know you notice this, but why do they do this? Why can't they just satisfyingly end feuds anymore. I mean must they always, as you say, 'MUST CONTINUE'?
Because as you noted,they're obsessed with 50/50 booking, and they have precious, precious TV time to fill so what better way than with REMATCHES. Why invest the time in creating new feuds when you can have one guy invoke his "rematch clause" and do the same match again the next month? Plus there's an awesome video package to go with it because they just had a match together! They'll make MILLIONS! Well, with Rock-Cena they really will make millions, but otherwise I'm just being sarcastic.
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