Rants

Halftime Heat

By Scott Keith on October 15, 2012

Scott,


In 1999, the WWF ran the Rock vs. Mankind title match on “Halftime Heat” during the SuperBowl.  At the time, wrestling was red-hot and that seemed a pretty smart stunt to try at the time.  However, we never saw it again (as far as I recall).  Did it just bomb in the ratings?  Bad P.R.?  I have no idea who performed at Halftime for that Superbowl but if just a handful of viewers switched over to see Rock-Foley and, more importantly, the WWF gets mentioned during the Superbowl, it seemed a worthwhile endeavor.  What gives?
 It cost them a lot of money and it BOMBED in the ratings.  I don’t think anyone is foolish enough to counterprogram the Superbowl now, even Vince McMahon.  

Edit:  Apparently “bombed” was too strong a word.  I guess I meant “scored a giant rating”.  I always get those two confused.

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